Boulevardia Website & Mobile App | Propaganda3

CLIENT Boulevardia

CATEGORY Development. iOS/Android App. Responsive Website. UX Design.

DATE 2014, 2015, 2016, 2017

LAUNCH View Site


OBJECTIVE

Boulevardia believes a desirable society stands on principle and aspires higher, that both can be accomplished while throwing a celebration AND sharing a commitment to important causes and responsible living. Boulevardia debuted in 2014, combining the best aspects of beer, food, music and community festivals to relentlessly reward all who cross their borders.

PROBLEM

Boulevardia was a brand new experience with big aspirations, featuring over 40 musicians on 3 stages, more than 150 beers from over 40 breweries and the best local food trucks and chefs. Don't forget the Ferris Wheel, VIP experiences, Greenville and Eco-Expo, a Makers Market featuring local handmade goods, a Cycling Ride to benefit cancer research and an effort to become a zero-waste event by 2018. That's a lot of info to communicate in an organized and useful way.

SOLUTION

Through the creation of a mobile responsive website designed to be the festival's central communications hub, a cross-platform mobile app to help guide Boulevardia's citizens during the fest, and active social media and email communications management, we provided the necessary digital channels to successfully engage and inform Boulevardia's citizens from the first ticket sale to the fest's last call.


RESULTS

In 2015, Boulevardia.com saw over 225k sessions and 590k page views. The Boulevardia app was installed over 8,200 times with a push notification opt-in rate over 80%. Facebook generated over 1.77MM content impressions, Twitter created 15.1MM potential impressions and the 33,417 festival emails sent had an average open rate of 51.5%.

BEST FESTIVAL/EVENT MOBILE APP
2014 IFEA Pinnacle Awards
GOLD ADDY - MOBILE APP
2015 Kansas City American Advertising Awards
GOLD ADDY - WEBSITE
2015 Kansas City American Advertising Awards
SILVER ADDY - MOBILE APP
2015 National American Advertising Awards
BEST FESTIVAL/EVENT MOBILE APP
2015 IFEA Pinnacle Awards
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