CLIENT Boulevard Brewing Company
CATEGORY Design. Development. Information Architecture. Responsive Website. UX Design. Website.
LAUNCH View Site
Founded in 1989, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest. After nearly 25 years of existence, the brand underwent a major update. The brewery had a clear vision of how they wanted to express our brand at every consumer touchpoint and needed an adept partner to translate that vision to their flagship digital presence.
The challenge was to restructure a wide variety of information to be engaging, informative, and fun for Boulevard’s broad consumer base. Consideration had to be given to the mindset not only of beer aficionados but also of the casual beer drinker, knowing that both have unique needs. And we had to ensure that the site functions seamlessly in both desktop and mobile environments.
The new site contains a wealth of information, including up-to-date details on the company's beers, where to find them, and even a new "Find Your Flavor" feature that allows site visitors to find their perfect match using taste profile characteristics, or simply their "Beer of the Moment" based on a short quiz. Additional features include the popular Brewer's Blog, info on various Boulevard event space rentals, and details on the company's community commitments and partnerships.