Is AI the New .Com Boom?

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P3 Staff | Nov 13, 2024


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It's a tale as old as the internet itself—businesses big and small scrambled to carve out their digital niche during the dot-com boom of the early 2000s. Fast forward to today, and we see a similar frenzy around artificial intelligence (AI). The hype, the investments, the rapid advancements—it's like déjà vu. But this time, it's not the internet transforming industries; it's AI.

AI vs. Dot-Com Boom: What's the Same?

Just like the dot-com era, there's been a flood of capital pouring into AI startups and technologies. Venture capitalists and big tech firms are betting big on AI, hoping to gain momentum on the industrial revolution of our digital era. The early 2000s saw countless startups trying to make their mark online, and today, AI startups are sprouting up everywhere, exploring everything from machine learning to neural networks.

Both eras are marked by intense speculation and hype about the future. Back then, it was all about the internet revolution. Now, it's AI that's supposed to change everything. Notable angel investors are also playing a crucial role in this surge of investment. For example, Mark Cuban, the well-known entrepreneur and investor, has invested in several AI companies, including Alethea AI, which focuses on creating intelligent NFTs. You can read more about Cuban’s take on AI here. Another key figure is Elad Gil, a serial entrepreneur and investor, who has backed numerous AI startups, leveraging his experience and network in the tech industry. Gil shares more about what he has learned in this podcast

The internet evolved at lightning speed, and AI is no different. New algorithms, models, and applications are emerging constantly, pushing the boundaries of what's possible. Not terrifying at all, right?

Differences Between the AI Boom and the Dot-Com Era

The dot-com boom was a time of inclusivity, where companies of all sizes were figuring out how to harness the power of the internet. Early 2000s startups like eBay, Yahoo, and AOL were pioneers, rapidly growing and defining the new digital landscape. Today, the AI landscape is dominated by the big players—Google, Microsoft, Amazon, and so on. These companies are snatching up smaller AI firms that come up with groundbreaking innovations.

The internet was still finding its feet during the dot-com boom, while AI builds on decades of research and development. It's a more mature field, even though it's rapidly evolving. The vast amounts of data available today fuel AI's growth, something that wasn't as readily available in the early 2000s. The early internet days had minimal regulation, but now there's a growing focus on the ethical implications of AI and the need for responsible use. Needless to say:

The Role of Smaller Companies in the AI Revolution

While the AI industry is dominated by a few large players, smaller companies and startups are still crucial for driving innovation. However, unlike the dot-com boom, many of these small firms are quickly acquired by bigger corporations. Here are some examples of significant acquisitions in the age of AI: 

Google's logo referring to Google's acquisition of DeepMind, a London-based Ai company.

DeepMind by Google: This London-based AI company, known for its machine learning advancements, was snapped up by Google in 2015. Google integrated DeepMind's technologies into its AI initiatives.

Microsoft's logo referring to their acquisition of Nuance Communication, an AI and speech recognition company.

Nuance Communications by Microsoft: In 2021, Microsoft acquired Nuance Communications, a leader in AI and speech recognition technology, for $19.7 billion. This acquisition was significant for Microsoft's healthcare AI capabilities and overall AI portfolio.

Databricks logo referring to their acquisition of MosaicML, a machine learning AI company.

MosaicML by Databricks: In 2023, Databricks acquired MosaicML for $1.3 billion, significantly boosting its machine learning capabilities.

Nvidia's logo referring to their acquisition of Run, an Ai workload management company.

Run by Nvidia: In 2024, Nvidia acquired Run, a startup specializing in AI workload management, for $700 million to enhance its AI infrastructure capabilities.

These are just a few examples of how major tech companies are absorbing smaller, innovative firms to enhance their AI capabilities and maintain a competitive edge. Despite these acquisitions, the spirit of innovation and resilience among smaller companies seems to remain strong.

The Future of AI and Your Business

How does P3 fit into all of this? At Propaganda3, we're leveraging AI to elevate our craft and deliver top-notch value to our clients. Our integration of AI into our workflow includes various tools that enhance efficiency and creativity. Because if you can’t beat them, join them. 

AI tools provide essential building blocks, speeding up workflows and allowing our team to focus on refining and perfecting projects. While AI offers a strong foundation, human creativity ensures the final product meets our high standards. Crafting effective AI prompts and personalizing AI outputs maintain the unique quality our clients expect in our work. In the words of Bruce Lee:

Adapt what is useful, reject what is useless, and add what is specifically your own.

Bruce Lee


P3 Staff
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