Outcome
While the site is laser focused on the needs of the website visitor – both Boulevard fans and loyalists as well as those just discovering the brand for the first time – we knew that project success would also hinge on satisfying the content dissemination needs of all the various internal stakeholders at the brewery tasked with keeping the site fresh and up-to-date. As a result, we gave just as much consideration to the design and execution of the custom WordPress admin functionality as we did to the design of the site.