Menu

 / Our Work / Boulevardia Let’s Talk
App, Website, Experiential, Digital Marketing

Boulevardia: Food, Beer, Music and Beer.

Homepage interface for Boulevardia's WordPress website.
CLIENT
  • Boulevardia
MARKET
SERVICES
  • IA / UX / UI
  • QA Testing
  • Email Marketing
  • Marketing (paid)
  • WordPress Development
  • App Development
  • Web Maintenance

VISIT

It's a country within a country.

Summary

Boulevardia believes a desirable society stands on principle and aspires higher, that both can be accomplished while throwing a celebration AND sharing a commitment to important causes and responsible living. Boulevardia debuted in 2014, combining the best aspects of beer, food, music and community festivals to relentlessly reward all who cross their borders.

Boulevardia crowd photography.
Challenge

Boulevardia was a brand new experience with big aspirations, featuring over 40 musicians on 3 stages, more than 150 beers from over 40 breweries and the best local food trucks and chefs. Don't forget the Ferris Wheel, VIP experiences, Greenville and Eco-Expo, a Makers Market featuring local handmade goods, a Cycling Ride to benefit cancer research and an effort to become a zero-waste event by 2018. That's a lot of info to communicate in an organized and useful way.

Solutions

Through the creation of a mobile responsive website designed to be the festival's central communications hub, a cross-platform mobile app to help guide Boulevardia's citizens during the fest, and active social media and email communications management, we provided the necessary digital channels to successfully engage and inform Boulevardia's citizens from the first ticket sale to the fest's last call.

Boulevardia festival email marketing content.

Boulevardia's mobile app festival drinks and details pages along with Taps and Taste photo.
Collage of Boulevardia Instagram and Facebook posts.
Boulevardia's mobile app schedule and event details pages along with crowd photo.
Homepage interface for the Boulevardia mobile app, and an example of a push notification.

Outcome

Year after year, Boulevardia proves to be a taste that resonates with more than 40,000 attendees over the two days of the festival's operation. Thanks to our friends at Visit KC, we know that our annual overall economic impact to the Kansas City area is estimated at $2.975 million dollars!

Website Recognition

Gold - 2015 Kansas City American Advertising Awards
Silver - 2015 District 9 American Advertising Awards
Gold - 2016 IFEA Pinnacle Awards
Gold - 2017 Kansas City American Advertising Awards
Gold - 2018 IFEA Pinnacle Awards

Mobile App Recognition

Gold - 2014 IFEA Pinnacle Awards
Gold - 2015 Kansas City American Advertising Awards
Silver - 2015 District 9 American Advertising Awards
Silver - 2015 National American Advertising Awards
Best Locally Designed App - 2015 Pitch Magazine Reader’s Choice
Gold - 2016 Kansas City American Advertising Awards
Gold - 2016 IFEA Pinnacle Awards
Gold - 2017 Kansas City American Advertising Awards
Silver - 2017 District 9 American Advertising Awards
Gold - 2018 Kansas City American Advertising Awards
Gold - 2018 KCDMA AMBIT Awards
Most Innovative Solution - 2018 KCDMA AMBIT Awards
Gold - 2018 IFEA Pinnacle Awards
Gold - 2019 Kansas City American Advertising Awards
Gold - 2019 District 9 American Advertising Awards


VISIT