Challenge
Kansas City Restaurant Week has had a very faithful and loyal following in KC for many years. In the past, the event even had a mobile app. Unfortunately, the prior app didn't truly represent the KCRW brand personality nor did it match the utility or experience of more foodie-related digital tools. The entire experience needed to be re-concepted and redeveloped.
Solutions
By leveraging the baseline functionality of our proprietary event-based app platform and through the development of added functionality necessary to ensure a dynamic and appealing experience for our users, we re-envisioned the app from the ground up.
The app was designed to pull content from the event's Drupal-based parent site (kcrestaurantweek.com), maintaining a single point of management for the app's robust restaurant info and menu content.
Outcome
Not only were we able to create an enjoyable and informative user experience with the relaunch of the app in 2017, we’ve also discovered that the app continues to serve a role the other 51 weeks of the year as a carefully curated and unique list of top Kansas City-area restaurants.
Recognition
Gold – Best Festival/Event Mobile Application (Event budget: under $500,000) 2017 International Festivals & Events Association/Hass & Wilkerson Pinnacle Awards
