Summary
Watson Links is dedicated to providing children with the resources to learn good behaviors through golf. This initiative, led by eight-time major champion Tom Watson, aims to offer kids the same opportunities he had to cultivate a love for golf and develop a deep passion for the game.
These fundamental golf skills bring friendship, empowerment, independence and possibilities because don’t forget, “Everyone loves golf!”
THE Challenge
Tom Watson's team was overwhelmed by the demands of managing an in-person admin system. With two intertwined audiences (the Tom Watson team + players and mentors), the digital environment required a tight set of features and functionalities to achieve a clean user flow with all the necessary info and options.
We were challenged to develop a solution that eliminated the need for manual administration, informed prospective users about the benefits of the Watson Links program, facilitated easy sign-ups, and helped users find participating locations.
