Planet Comicon Kansas City is the region's largest and longest-running independently-owned pop culture and comic book convention. First held in 1999 in Overland Park, KS, PCKC has grown into an epic adventure annually attended by 60,000+ fans from across the country. The three-day event now annually fills Bartle Hall, Kansas City’s Downtown Convention Center, with an awe-inspiring pop culture extravaganza spanning nearly eight football fields and featuring more than 90 celebrity, cosplayer and comic creator guests. PCKC also features a wide range of pop culture merchandise, crafts, art and collectibles from more than 650 vendors, hundreds of hours of programming, an exciting cosplay showcase and a family-friendly interactive activity area called the Planet Entertainment Zone.
In 2019, PCKC was ready to celebrate its 20th year of existence, set to feature the best in comic books, pop culture, fantasy, sci-fi, and superhero television/film. Strategically speaking, our ultimate goal is simple: to sell tickets. To do that, however, we needed to craft an aura around the event that Planet Comicon Kansas City is the ultimate destination for all comic and pop culture aficionados. While our celebrity, creator and cosplay guests generate a lot of excitement, it is important for us to first and foremost promote the event as a can't-miss-a-moment adventure. We want attendees to be just as loyal to Planet Comicon as a brand as they are to their individual fandoms.
Planet Comicon Kansas City fans are remarkably loyal and passionate. They are tech-savvy, avid movie and television watchers, up-to-date with regard to news and current events (especially in the tech and science worlds), and are active readers. Their passions drive them to seek connection with their interests both offline and online. They are very active users of social media, regularly engaging with actors, artists, media properties, and brands via Facebook, Twitter and Instagram.
We carefully planned and executed a multi-channel organic social media content calendar that leveraged our presence on Facebook, Twitter, and Instagram with near-daily postings and engagement opportunities. As the campaign progressed, we provided additional support on social media by targeting Facebook and Instagram users that matched our known social audience demographics within key geographic markets with paid placements and postings that promoted our lineup and offerings. We took advantage of Facebook's rich targeting capabilities, special creative capabilities, and robust tracking and ROI tools.
The 20th anniversary for Planet Comicon Kansas City was an incredible success with respect to all KPIs and goals that were set at the beginning of the campaign.
Best of Show - 2020 Social Media Club of Kansas City AMPS Awards