Website

Countering indifference, intolerance and genocide.

CLIENT
  • The Midwest Center for Holocaust Education
MARKET
SCOPE
  • Development
  • Discovery + Planning
  • IA / UX / UI
  • QA Testing
  • Visual Design

Examining the past to inform our present and impact the future.

Summary

The redesign and rebuild of The Midwest Center of Holocaust Education (MCHE) was based on stragetic research that was conducted by Propaganda3 and the board members of MCHE. As a result of that strategic planning and prototyping, our team designed and developed a site that would not only be functional, but also provide a platform for important voices and resources.

Challenge

The Midwest Center for Holocaust Education (MCHE) was founded in 1993 by Holocaust survivors Isak Federman and Jack Mandelbaum. The organization’s mission is to teach the history of the Holocaust, applying its lessons to counter indifference, intolerance, and genocide. They reach thousands of youths and adults each year through school and community outreach programs. However, their website’s aging infrastructure and a less-than-optimal user experience – especially with regard to content organization and presentation – required a complete top-to-bottom rebuild.

solutions

We first started with a robust planning and prototyping process where we discussed MCHE’s educational goals and completely reimagined the site’s organization and language of visual engagement. Moving into development, we leveraged the WordPress content management system and our own toolsets to bring the entire vision to life. The result is a digital experience that urges users to not only explore and learn about the Holocaust, but also to honor the past in an ongoing effort to protect the future.

Outcome

MCHE’s new website features a user interface and user experience (UI/UX) that enhances the visitor's ability to learn about the Holocaust in a multimedia digital environment. This new platform is a contemporary approach to exploring history that brings it to life for generations to come.